This is a film corporation which is one of the 6 major american film studios. It was founded in 1935 and has become one of the most recognised film institution in the world. Many of the most successful films have been created by 20th Century Fox including Avatar, Star Wars and the Chronicles of Narnia. The majority of films created by this institution are family/comedy films which include Alvin and the Chipmunks, Doctor Do-little, Night at the Museum and Diary of a Wimpy kid.
Warner Bros. Warner Bros is another one of the main film studios based in California and New York. Warner Bros is a global leader in the creation, production, distribution, licensing and marketing. Warner Bros produce and distribute a variety of films in different genres, from comedy, romance, fantasy, adventure, action and horror. Again, some of the most poplar films created by Warner Bros are Harry Potter, Sex and the City, The Hangover, The Dark Night and Slumdog Millionaire. In relation to our genre for our film, some of the most popular films which have been created by Warner Bros are Orphan, Friday the 13th and Sweeney Todd.
Universal Pictures Universal Pictures also called Universal Studios is one of the six major movie studios. It was founded in 1912 by Carl Laemmle and it is one of the oldest American movie studios still in continuous production. This institution has won awards for many of the films they have created including Hong Kong, A Beautiful Mind and The Pianist. Alike 20th Century Fox they prefer to create films on the the drama, romance and adventure genres. Again, in relation to our chosen genre, Universal Pictures have created many popular horror films including Drag Me to Hell, Dead Silence and Dragula.
DreamWorks DreamWorks Animation SKG, Inc. is an American animation studio based in California that creates animated feature films, television programmes and online virtual worlds.This institution has released a total of 31 feature films, including Shrek, Madagascar, Kung Fu Panda, Monsters Vs Aliens and The Croods. Shreck 2 is the sixth all-time highest animated film. The founders of DreamWorks institution are Steven Spielberg, who is one of the most popular and successful film directers of all time, Jeffrey Katzenberg and David Geffen. This institution is currently distributed by 20th Century Fox.
I chose to analyse this Spectre poster as Daniel Craig (shown in the poster) is such a well known actor and would be seen as a huge selling point. He is also a well respected actor and clearly has a huge fan base; and by him being the only character on this poster, it suggests that he is the main character in the film and therefore more people may want to watch it.
The image shown on here presents him as a powerful character; the clothing also suggests this, with the suit and bow tie giving him a secret agent type of look. His clothing makes him look professional, pursuing the look of possibly an undercover agent. The way he is standing and his body language is very serious, but professional. The mid-shot of him here, shows his whole body, allows us to identify the kind of character he is as well as his facial expression; the way he's looking directly at the camera creates a partial connection between himself and the viewers.
In his hand, it is noticeable that he is holding a gun and this is an iconic weapon as it is a partial genre indicator. With characters being in possession of guns, it suggests the idea that there may be alot of violence and fighting scenes; therefore indicating that the film is action-based.
The title of the film, 'Spectre' is in bold capitals, making it stand out to the audience; and also with out stating that it is a James Bond film, not only is it clear by the main character, but the '007' is a recognisable feature in the franchise. Primarily to James Bond fans, they would know it is a Bond film by seeing this. Again, the bold font used to present this stands out by being just below the title.
The text at the bottom of the page is much smaller and doesn't stand out as much as the title, for example. However this may be the aim of the poster, as it is not exactly important and it is not a feature that viewers would want to see on a poster; a poster being something that you display, by putting on your wall (or in a frame).
I chose to analyse this poster of The Conjuring as I thought there was alot of features that were significant in relation to the genre of the film. Firstly the title of the film has been displayed using a bold font and the black colour which has negative connotations, such as darkness and death, relating to the genre being a horror. Just beneath the title is a sub-heading stating how the film is 'Based on the true case files of the Warrens'. There are many horror films that are based on true stories and this generally makes it more daunting for the audience; and for this specific film, they have got the name of the family, which makes it more believable.
The image on this poster looks quite genuine, being someones back garden on a misty day, with the house in the background. However, this is the intention many horror films want to give. For example the rope hanging down from the tree could potentially be used hang people and this would simply relate to the horror film having those negative connotation of death. Although, it could be much simpler than that, as it could be a swing for a child to hold on too.
On the bottom, right hand corner of this poster, there is a shadow which looks like a young girl but obviously we cant actually see her which makes it more suspicious. This could also be seen as a genre indicator as, stereotypically, there tends to be a young character; typically a child who makes it more creepy. The house in the background also looks quite old and haunted, again indicating the genre of the film, as this is a convention of horror films. The mist rising of the ground also makes it more spooky for the audience and could be interpreted differently.
Significantly, at the top of the poster it states 'From the director of Saw and Insidious'; two very successful and well known horror films. By them stating this, it makes the audience more likely to watch the film as if the director has created two hugely successful horror films, there's no reason why he cant create another. For that reason, this is a huge selling point.
I chose to analyse this magazine cover as I thought there was alot to pick out and annotate, with there being, not alot, but enough detail and information to show its main features. To annotate this magazine cover, I used Microsoft Word, and the tools such as; shape to create the arrows and also the text box tool. I used this software as it was most efficient to complete the task and I thought it was more effective than writing paragraphs as I was able to show exactly what I was analysing with the arrows.
The trailer begins with a brief note telling the audience that it has been approved for appropriate audiences. This is important as films often don't warn the audience what to expect and as a result, may be affected by it.
To begin with, there is nothing suggesting that the film is a horror - and the trailer typically subverts the conventions and expectations of the genre. This is subverted through the use of a quite contented soundtrack. The first part of the trailer focuses alot on portraying them as the typical, happy family. However this is soon changed when the trailer incorporates the eerie soundtracks, dark lighting, and often the dramatic, loud thud or screams. These are all conventions of a horror and are significantly used to create an eerie, tense atmosphere. There is also alot of fast-paced camera movement... revealing alot of things going on at once - alongside this, they have used quite upbeat intense music/sound to create tension.
The majority of the lighting in the trailer is dark, making it more suspicious but also intense for audiences as we tend to focus a lot more to be able to see whats going on - therefore are taken by surprise much more when unexpected things happen. Also, it is often more effective when using dark lighting as it is more engaging not knowing (but only hearing) what is going on and also not knowing where or who the sounds are coming from. Also the location that we are shown looks like quite an old, worn down house on the outside - which is conventional of a horror and gives quite an eerie feel as if something bad is inevitably going to happen.
There are multiple shots in this trailer that are used effectively; firstly there are a lot of long/mid-shots which are used - displaying both the characters and there surroundings but also there body language and the actions that they're making. To begin, once the change of scene has occurred, a high angle long/mid shot is used of the two children in the bedroom. This is an effective shot to use as the slight angle gives the suggestion that someone is watching over them - giving the impression that there is an eerie presence in the room. These kind of shots in specific situations continue to convey the horror genre and conform to expectations. There was also a wide use of close up shots throughout the trailer. Firstly, the close-up of the two children as they were video calling there mum - in the situation they were in, this was an effective shot as the close up revealed the seriousness and the slight fear in there facial expressions as they didn't know what was going on. This shot could essentially make the audience warm to them two characters as the feared look evidently revealed how they were scared... making the audience feel for them. Another significant close up was of the elderly women as she was touched on the shoulder by her grandchild - this was a significant shot as it was an eerie situation and the close up revealed the look on her face as if she was kind-of possessed or didn't know what was going on.
There is also a lot of tracking, camera movement that is used, most effectively when the elderly women runs across the room - this was showing the pace at which she was moving and presented the fact that she was being watched... and this creates an intense atmosphere, typically thrilling the audience. This tracking movement is used continuously throughout where they are using point of view shots where they are constantly moving around the house; and this is significant as it partially puts the whole situation in perspective for audiences as they are seeing it from the characters view.
Throughout this trailer, there is a lot of voice-overs, where characters are speaking over the filming's. This is effective as it is essentially guiding audiences through the story; it also is a way of viewers understanding why certain events are happening in the movie but it also engages us as viewers to make us feel as if we are part of it. Later on in the trailer, there is a lot of eerie soundtracks... making the audience feel the tense atmosphere that they are experiencing, These sounds that are being used are often quite monotone and some are relatively quiet and this is effective as if we struggle to hear something, as the audience we will be much more focused and listen much better - and in the case of many trailers, this is the intentions they have to then release a loud sound to scare the audience.
Another effective sound that is used is the opening and closing of doors. Half way through the trailer, the two children hear something outside the bedroom and when slowly opening the door to see what it was - we are able to hear the diegetic sound of the creaking door and the lengthening sound of this creates a tense atmosphere, making audiences fear of what they are about to see. Following on from this was the sound of nails being scraped across a door... and this was extremely effective as it is a jaw-dropping sound and is not something audiences warm to hear.
The use of titles in this trailer are significant as they are mostly relating back to other films. For example, titles used like 'From the writer and director of' and 'the producer of' are effective and would be seen as a unique selling point for the film as if people have previously watched films by the same director then it is likely that they will want to watch another one of there films.
The typical conventions of a trailer are fast paced camera movement - short clips not revealing much about the story but enough to entice the audience into wanting to watch on.
The target audience is addressed through the different scenes and situations that are taking place; for example, there are alot of fast-paced, intense clips which typically are aimed at those who enjoy a thriller film and something that is enticing throughout.
