EVALUATION 9 - Voice-over

Initial filming of the voice over:

"The trailer commences with two innovative institution titles unique to our product, unlike institutions such as Blumhouse or Twisted Pictures our media distributors are unique and intriguing from a small budget basis that may entice audiences. The glitching effect and fade to black we have used reinforce the horror nature of the film."

"The initial scene with the opening of the wardrobe from a mysterious entity creates an enigma in the trailer from the very beginning. It takes audiences through just one prevalent scene to the film rather than using a montage effect with many alternate clips from the films entirety, and in this way keeps audiences hungry for more."

"The titles breaking the continuity and flow of the scene reinforce tension as audiences are kept in tension at what is kept in the dark, what is hidden- reinforced by our black colour scheme for title and credit appearances. The credits maintain a cinematic style for the trailer, as well as ensuring we are not breaking continuity rules or making jump cuts that do not fit well together."

"As we follow the protagonists journey to the toilet with tracking shots and pans, audiences can relate to the film as they will be feeling vulnerable just as the young girl is - reinforced through mis en scene with her childish pyjamas, juxtaposing the attire of the old lady draped in lace."

"The scream scene is designed to create a massive Ronda or change of tone in our piece with a breaking of the equilibrium linking to Todrov's theory, and the rising volume and pitch levels create a dramatic jump, scare effect."

"The final part of the trailer with a montage of abstract imagery is overlapped on premier elements with the ghostify effect and fits codes and conventions of horror trailers having mili-second shots of different juxtaposing imagery- like the blood down the plughole contrasting with the daffodil imagery to give a three dimensional, depthful feel to our movie with some of these fast paced scenes."

"The girl scribbling 'help me' is filmed from three different angles; point of view, close up and extreme close up - making it prevalent to the final scene. It also reinforces that she is possessed with this similar scene in movies such as orphan. Through speeding up the shot with the time tool on the software, we were able to make the girls movements seem abnormal."

"The white noice and grainy imagery on screen interrupting the film footage connotes breakage and damage, making our film seem realistic, and to affect the audience more subverting from Maslow's need to feel safe, as audiences will be unsure what is going on, and contrasting this idea of safety is a key feature of horror movies."

"Finally, our finite end to the trailer uses a rendition of a child's nursery rhyme with an eerie tone; this creates a distorted theme of childhood nightmares to our film, and is effective as there is little dialogue and the absence of the child's voice throughout most of the trailers entirety so hence this will be memorable to audiences. The final credit finally reveals the name of our piece, so the enigma of the films title revealed - and the title 'DAWN' as a homonym makes audiences associate the film with the rising of the day or contrastingly the archaic old fashioned name... either way, audiences will want to find out more."