How did we create our own production titles and how did we place them conventionally in our trailer?
ROBYN PRODUCTIONS:
The inspiration of using this specific name as our institution is from our AS production. In our AS production, we created an opening two minutes to a film and titled it 'Robyn' which was the name of our main character. The effect of having this as an institution title in our trailer is that it will essentially create a brand identity for the film; the way in which this would be created is that audiences who have viewed our opening two minutes will recognise the title and if they enjoyed the opening they will be likely to watch our trailer. We created the font of 'Robyn' using an online font website to which we were able to look through which we felt was most conventional and effective of a horror. We feel like the specific use of font we have used is conventional and the sketch-like look could create a link with the child as if it was in there writing. The basic but obscure colors of the black background and the white font contrast one another well; with black connoting evil, death and darkness in contrast to white, connoting innocence and purity; it is effective to use the contrasting colors as it firstly stands out a lot and is prominent on the screen. Additionally, we could specifically create a link with these two connotations and our two characters where they are binary opposites and create the idea of good vs evil; similar to what our title's contrasting colors suggest. To present this institution, we used the transitions that were provided on the Premiere Elements Software; and the specific transition we used was the slice tool. This transitions created a cutting effect as the title was partially thrown on to the screen; and this was significantly effective as the cutting transition creates the fear of danger of which is conventional of the horror genre.
DIM LIGHT FILMS
The initial idea of using this as an institution name was that we filmed the blowing out of a candle as one of our preliminary filming's. We felt like this would be effective to use as it creates a sense of fear and the change from light to darkness would set the audience to panic as they would be curious as to what is going to happen. We struggled to find a place for this specific filming in our overall trailer so decided to use it as part of our institutions which is where we came up with the institution name. Again, the colors that we have used are contrasting one another creating the effect of binary oppositions and for our trailer specifically, good vs evil. The title of the institution appears through flashing on to the screen in front of the filming of the candle.. The specific font we have used is basic but is prominent and the use of capitalisations makes it stand out to audiences. The letter 'H' is a different color to the rest and the reason for this is the background lighting of the candle making it more difficult to see in a white font.
The way in which we have incorporated the institutions is effective as they are both at the beginning of the trailer making audiences immediately aware of who has created what they are watching. We feel like we have placed them conventionally in our trailer where you would commonly see them at the beginning, where we have placed them. Also, they are only shown for an extremely short period of time and this is further conventional of a horror where clips and scenes are very shot as in a trailer, the aim is to incorporate as many events and stages of the film as possible; creating confusion for the audience as they would be overwhelmed with the amount of things that are occurring and would therefore be more engaged. Overall, we feel like presentation of our institutions is effective but also the way we have done so and where we have specifically place them is conventional of a trailer.
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