Use of titles: How have we used titles and how did they advertise our film it the trailer?
The first title that is displayed in our trailer is the approval for the appropriate audiences. This is important to have at the start of the trailer and is seen and the beginning of most to ensure that audiences know what to expect and know whether it is appropriate; and by stating that it has been approved by 'the motion picture association of America', audiences are most likely to be sure that it is suitable to watch as they are a well known association considering that they have approved many other films/trailers.
The next two titles in our trailer are our production credits. These are generally displayed in film to make audiences aware of who the film was made by and who contributed to the production. We created both production credits ourselves which we took time in producing as we wanted them to seem as realistic and look as realistic and advanced as possible. Our first production credit was titled 'Robyn Productions' and this name was taken from our opening two minutes to a film that we completed last year at AS. The effectiveness of this is that for those that have viewed our opening two minutes and were made aware of the title, they will be more likely to remember it for being an appealing film; and therefore may be more obliged to watch our trailer. The second production credit was titled 'Dim light films' which again was another credit name that we came up with and feel is most effective with the way that it is displayed. We personally filmed the blowing out of the candle ourselves as we felt like it was an original, effective way to present a title with relevance in the name of it and the candle itself.
The next use of titles in our trailer are slogans which are partially involved in creating a story for the audiences to follow. The first one is 'Sometimes our worst fears'. This title is effective in engaging audiences; firstly through the collective pronoun use of 'our', making them feel part of the journey of the film. This is compelling in advertising our trailer as it is a phrase that audiences could be set to remember; and it creates quite a suspicious atmosphere as it is not yet clear of what we mean by saying that... suggesting that there is something bad set to happen. The following title is another slogan which again constructs the story-like feel, guiding the audiences through the trailer. As just suggested, this is effective in advertising our trailer as this specific title is one that we have used across the board of our overall production. The specific title of ' Are the fears that we create' is one that we have also used in our poster; this is significant as it is a slogan that essentially creates and contributes to the brand identity of our overall production and could be a way of audiences perceiving us and recognising our trailer. In terms of the way we have displayed the title, the white and red text follows the kind of theme that we began using... having horror connotations of blood and death but also innocence and purity. The use of language again, using the collective pronoun 'we', personally engages audiences making them feel a part of the trailer as if it's a personal experience.
Our next title was our time of release stating 'This Halloween'. This is an important title to include in a trailer as it is the main thing that you want audiences to remember and for them to come and watch it. This title is effective in advertising our trailer as it is stating when the whole film is going to be shown and therefore will be significant in engaging audiences and ensuring that they know when it is so that they can watch it. The font that we have used to display this title stands out where we have used all capitals and the use of white text on a black background is much more prominent. In relation to the editing and transitions on this title, we have used the flash transition which clearly just flashes the title onto the screen; generally making it stand out and be noticed by audiences much more.
We end our trailer with two final titles; one of which is the actual title of our film, being Dawn - and the other is the production credits which are stating who took part and contributed to the production process. The title of our trailer, 'Dawn', was displayed at the end of our trailer as it is the main thing that we want audiences to remember. The way in which this advertises our trailer, is that it will be one of the last things that audiences see on the screen and realistically should be something that they would remember. The final titles in our trailer are our production credits, which are generally crediting those who contributed to the production process and making them known to audiences. This is important as audiences don't tend to recognise or appreciate the work that people do behind the scenes and therefore, by stating there names in our trailer - they will be recognised. The way in which we have displayed these titles are effective and the dark, dull colors and faded edges partially convey the genre and have the associations and connotations that we would expect of a horror.
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