Create a questionnaire that asks our audience what they thought about narrative, characters, branding and use of technical skill in our production.
Above is our audience questionnaire which we conducted to find out what audiences thought about our trailer; focusing on the character representations, narrative, sound, etc.
Below shows the results from our audience questionnaire which we gave to 10 people of our specific target audience. The questionnaire was given to the audience prior to watching our trailer so that they knew to focus on these 8 key aspects throughout. Our first question focuses on the binary oppositions - which in our trailer was mostly the contrasting ages of the characters (as well as the good vs evil). The chart below shows how 90% of the audience believe that the incorporation of the binary oppositions were effective and this result is significant as the use of the contrasting ages was something that we wanted to make clear to audiences and was something that we thought was original and stood out compared to other films. The second question of our trailer focused on the narrative structure that we used and how we managed to make the trailer seem like a trailer. This was a key thing that we wanted audience feedback on as we used a linear/chronological narrative; whereby the scenes were in order of what happened, essentially creating a story rather than an actual trailer where we typically expect there to be a montage of events, all happening at random times. Therefore we tried to make this feel more like a trailer with the constant appearance of titles to break apart the continuity of events. The feedback we received from our target audience was positive where 80% said that we were successful in making it seem like a trailer. Question 3 was focusing on the effectiveness of incorporating enigma codes and whether audiences are kept engaged through the unanswered questions and events. The results show that 85% of the audience thought that it was effective and that they were kept engaged by the enigma codes throughout. This was the aim for us where we wanted audiences to feel a part of the film a bit more and we wanted them to be engaged through thinking about what is going to happen or make assumptions to which they will then be revealed to at a later stage. Question 4 is regarding the effectiveness of using fast-paced editing and we questioned audiences on how it specifically made them feel. The four options were 'frightened, shocked, confused and tense'. All four reactions to the fast-paced editing were what we would actually expect however we asked audiences this to find out what the overall effect of it was. The results show that 20% of the audience were frightened of the fast-paced editing which is an effect that you would typically expect a horror film to have on someone. It further shows how 10% of the audience were shocked by this which is positive feedback for us as we wanted the trailer to be overly conventional where audience would typically expect to see this editing and as a result would not be so shocked by it. 30% of the audience were confused by the editing which although is not expected, it is an effective reaction for us as we want audiences to feel confused by what is going on creating a more suspicious atmosphere, making them more engaged and curious as to what is going on. Lastly, 40% of the audience felt 'tense' from viewing the fast-paced editing. We were pleased with this result, as the overall intention of using this fast-paced editing is to add suspense and create a tension atmosphere - to the build up of an event that is going to suddenly take place. Our fifth question focused on expectations of our representation of our protagonist (the young girl). We felt that it was important to get feedback on how our characters were portrayed and whether or not it was what audiences expected. The results below show that 60% of the audiences expected the specific representation of our antagonist. This result is significant as we aimed to subvert the typical expectation near to the end of our trailer where her personality essentially turned. However, this was nearer to the end of our trailer and throughout we did portray her to be innocent and vulnerable as you would typically expect from a young girl. 40% of the audience, however, did not expect the young girl to be represented the way she was and this is an effective response for us as it makes us feel as if our trailer is much more original and stands out compared to others - through specifically subverting the expectations. Question 6 is continuing to focus on the representation of one of our characters, who is the antagonist (elderly women). The results show that 75% of the audience expected our antagonist to be represented the way she was as a kind-of eerie presence. The way we portrayed her was also as a hidden enigma where she wasn't actually fully revealed to audiences and the majority of the times that she was, it was in dark lighting making it much more suspicious for audiences. However, 25% of the audience did not expect this which is relatively surprising; the reason for this is that there is a positive representation of elderly characters where they can be caring and welcoming. Although this is not what you would expect in a horror as it is inevitably going to be negative with the aim of horrors to scare audiences. Question 7 focused on the effectiveness and the expectations of our use of sound. When incorporating sound, we aimed for it to be as conventional as possible however we wanted to make it effective and stand out to audiences. 90% of the audiences thought that the sound use was effective and conventional of a horror and this is positive feedback for us as we overcame many barriers with the sound where we ended up deleting all of the diegetic sound as the quality was not very clear. Therefore when having to add sound into our trailer, we wanted to make it as conventional and realistic as possible. So overall we are pleased that the majority of the audience thought that it was effective and conventional of the horror genre. Our eighth question focuses on the mis-en-scene that we have incorporated into our trailer - and the effect that it had on representing our characters and whether or not things such as the location, conformed to their expectations. The results show that 80% of the audiences thought that our incorporation of mis-en-scene was effective in creating representation and that it was what they typically expected from the horror genre.
Below shows the results from our audience questionnaire which we gave to 10 people of our specific target audience. The questionnaire was given to the audience prior to watching our trailer so that they knew to focus on these 8 key aspects throughout. Our first question focuses on the binary oppositions - which in our trailer was mostly the contrasting ages of the characters (as well as the good vs evil). The chart below shows how 90% of the audience believe that the incorporation of the binary oppositions were effective and this result is significant as the use of the contrasting ages was something that we wanted to make clear to audiences and was something that we thought was original and stood out compared to other films. The second question of our trailer focused on the narrative structure that we used and how we managed to make the trailer seem like a trailer. This was a key thing that we wanted audience feedback on as we used a linear/chronological narrative; whereby the scenes were in order of what happened, essentially creating a story rather than an actual trailer where we typically expect there to be a montage of events, all happening at random times. Therefore we tried to make this feel more like a trailer with the constant appearance of titles to break apart the continuity of events. The feedback we received from our target audience was positive where 80% said that we were successful in making it seem like a trailer. Question 3 was focusing on the effectiveness of incorporating enigma codes and whether audiences are kept engaged through the unanswered questions and events. The results show that 85% of the audience thought that it was effective and that they were kept engaged by the enigma codes throughout. This was the aim for us where we wanted audiences to feel a part of the film a bit more and we wanted them to be engaged through thinking about what is going to happen or make assumptions to which they will then be revealed to at a later stage. Question 4 is regarding the effectiveness of using fast-paced editing and we questioned audiences on how it specifically made them feel. The four options were 'frightened, shocked, confused and tense'. All four reactions to the fast-paced editing were what we would actually expect however we asked audiences this to find out what the overall effect of it was. The results show that 20% of the audience were frightened of the fast-paced editing which is an effect that you would typically expect a horror film to have on someone. It further shows how 10% of the audience were shocked by this which is positive feedback for us as we wanted the trailer to be overly conventional where audience would typically expect to see this editing and as a result would not be so shocked by it. 30% of the audience were confused by the editing which although is not expected, it is an effective reaction for us as we want audiences to feel confused by what is going on creating a more suspicious atmosphere, making them more engaged and curious as to what is going on. Lastly, 40% of the audience felt 'tense' from viewing the fast-paced editing. We were pleased with this result, as the overall intention of using this fast-paced editing is to add suspense and create a tension atmosphere - to the build up of an event that is going to suddenly take place. Our fifth question focused on expectations of our representation of our protagonist (the young girl). We felt that it was important to get feedback on how our characters were portrayed and whether or not it was what audiences expected. The results below show that 60% of the audiences expected the specific representation of our antagonist. This result is significant as we aimed to subvert the typical expectation near to the end of our trailer where her personality essentially turned. However, this was nearer to the end of our trailer and throughout we did portray her to be innocent and vulnerable as you would typically expect from a young girl. 40% of the audience, however, did not expect the young girl to be represented the way she was and this is an effective response for us as it makes us feel as if our trailer is much more original and stands out compared to others - through specifically subverting the expectations. Question 6 is continuing to focus on the representation of one of our characters, who is the antagonist (elderly women). The results show that 75% of the audience expected our antagonist to be represented the way she was as a kind-of eerie presence. The way we portrayed her was also as a hidden enigma where she wasn't actually fully revealed to audiences and the majority of the times that she was, it was in dark lighting making it much more suspicious for audiences. However, 25% of the audience did not expect this which is relatively surprising; the reason for this is that there is a positive representation of elderly characters where they can be caring and welcoming. Although this is not what you would expect in a horror as it is inevitably going to be negative with the aim of horrors to scare audiences. Question 7 focused on the effectiveness and the expectations of our use of sound. When incorporating sound, we aimed for it to be as conventional as possible however we wanted to make it effective and stand out to audiences. 90% of the audiences thought that the sound use was effective and conventional of a horror and this is positive feedback for us as we overcame many barriers with the sound where we ended up deleting all of the diegetic sound as the quality was not very clear. Therefore when having to add sound into our trailer, we wanted to make it as conventional and realistic as possible. So overall we are pleased that the majority of the audience thought that it was effective and conventional of the horror genre. Our eighth question focuses on the mis-en-scene that we have incorporated into our trailer - and the effect that it had on representing our characters and whether or not things such as the location, conformed to their expectations. The results show that 80% of the audiences thought that our incorporation of mis-en-scene was effective in creating representation and that it was what they typically expected from the horror genre.
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