I chose to analyse this poster of The Conjuring as I thought there was alot of features that were significant in relation to the genre of the film. Firstly the title of the film has been displayed using a bold font and the black colour which has negative connotations, such as darkness and death, relating to the genre being a horror. Just beneath the title is a sub-heading stating how the film is 'Based on the true case files of the Warrens'. There are many horror films that are based on true stories and this generally makes it more daunting for the audience; and for this specific film, they have got the name of the family, which makes it more believable.
The image on this poster looks quite genuine, being someones back garden on a misty day, with the house in the background. However, this is the intention many horror films want to give. For example the rope hanging down from the tree could potentially be used hang people and this would simply relate to the horror film having those negative connotation of death. Although, it could be much simpler than that, as it could be a swing for a child to hold on too.
On the bottom, right hand corner of this poster, there is a shadow which looks like a young girl but obviously we cant actually see her which makes it more suspicious. This could also be seen as a genre indicator as, stereotypically, there tends to be a young character; typically a child who makes it more creepy. The house in the background also looks quite old and haunted, again indicating the genre of the film, as this is a convention of horror films. The mist rising of the ground also makes it more spooky for the audience and could be interpreted differently.
Significantly, at the top of the poster it states 'From the director of Saw and Insidious'; two very successful and well known horror films. By them stating this, it makes the audience more likely to watch the film as if the director has created two hugely successful horror films, there's no reason why he cant create another. For that reason, this is a huge selling point.
No comments:
Post a Comment