Throughout the trailer, there are many conventions that suggest the film is a thriller/horror.. the first being the whole idea of a serial killer and murders taking place. Alongside this, there is alot of fast-paced camera movement, creating quite an intense atmosphere. Also there are alot of non-diegetic sounds, making the scene quite eerie for the audience... also sound such as screams and the dialling of the phone add to the eerie effect and also making it more intense as we tend to focus where there is just one monotone sound edging on.
The majority of the lighting (an element of Mis-en-Scene) in this trailer is quite dark making it more intense for the audience as we tend to focus more to be able to see what is going on. It is also most effective in the dark lighting as we never know what is actually going on and also where the sounds are coming from and from whom. Alongside this, the change of locations are effective through showing that no-where seems to be safe - with one person being in a house and one in a public car park.
There are multiple different camera shots that are used in this trailer; firstly there are many establishing, long shots which are revealing locations from different angles. This is effective through revealing where the events are happening as at the start of the trailer, the majority of shots are in dark lighting, whilst not revealing anything about the location. In relation back to the start of the trailer, there are alot of close up shots revealed of the girl as she was on the phone; this close up was effective in revealing the ultimate fear on her face as something was going to happen to her. Also the mid shots that were used with other characters were effective in showing there body language; firstly the emergency women who was on the phone to the other girl, the mid shot clearly revealed the panic of the women as the call disconnected, and the immediate actions that she made following it.
There was a lot of tracking movement throughout, most effectively when the young girl, at the start of the trailer, was getting dragged away. This was effective in representing the force used against the young girl and also the pace at which the camera was moving with her was very quick, creating an intense atmosphere, typically exhilarating the audience.
The immediate sounds that we hear are of ringtones and phone calls, automatically making us as the audience suspicious of whats going on. The repetitive sound of the ringtones are quite eerie and with knowing that the genre of the film is a thriller, it makes you feel like something is going to suddenly scare you. The diegetic voice of the women saying "911 wheres your emergency" straight away sets the idea that something is going wrong, and therefore entices the audience as we urge to find out whats happening. The diegetic sounds followed on from this of the glass smashing are significant in causing a fright as it may have been unexpected by the audience. During the trailer, we hear words such as 'murder' and 'serial killer' which hint at the sign of death and horror; significantly making the audience fear of what to expect.
Throughout, we hear repetitive sounds of the dialling; this being effective in representing what happens if you call 911. The sound itself is quite eerie and it is quite intense whilst waiting for someone to answer or alternatively, waiting for it to be interrupted. The repetition of sounds are extremely effective in creating a connection between each clip; possibly signifying the story-line. Also, a few of the sounds are actually non-diegetic, again creating that sense of fear when thinking about where it is coming from.With reference back to the idea of repetition, we hear the words "Its already done" - these repeated words of the killer are in the same tone of voice and are said each time after the call. From hearing this, it is actually quite daunting for the audience as after the first saying of the phrase "Its already done" we evidently know what is meant by 'Its'; the murder. Murdering being conventional of a thriller/horror as it is something that is daunting and is quite graphic to hear about.
The titles on the screen are a kind of hint of what we should expect and they make us focus more. The first titles on the screen of this trailer are questions the first being "what if you heard the sound", which makes us aware of what to expect. The glass of a window then smashes and the second title saying "of an intruder?" immediately making us aware of how the glass smashed. The titles are in capital letters, emphasising the fact that we need to read it. However, the title is not in a large font which may be the idea of making us as the audience, move slightly closer to be able to read it; and for something to suddenly scare us. If this is the case, it is a very effective way of actually engaging the audience.
Unique selling points in this film would be the main character who is starring in the film; Halle Berry. This is evidently significant and is being used as a unique selling point as the film is being named 'The Call - Halle Berry Movie' on sites such as YouTube. The main character is always seen as a unique selling point in the majority of films, the reason being is that they may have featured or starred in other films who have been hugely successful, therefore giving them fans; and as a result, those fans tend to watch every film they appear in.
The typical conventions of a trailer are fast paced camera movement - short clips not revealing much about the story but enough to entice the audience into wanting to watch on.
The target audience is addressed through the different scenes and situations that are taking place; for example, there are alot of fast-paced, intense clips which typically are aimed at those who enjoy a thriller film and something that is enticing throughout. In a different form of addressing the audience; with the multiple titles that are displayed; the use of the personal pronouns 'you' and 'your' are significantly effective in directly addressing the audience by actually asking rhetorical questions and supposedly making the audience think about the situation (and if they were to be placed in a similar situation).
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