Starring Jonah Hill and Channing Tatum
Throughout the trailer, there are many conventions that indicate the genre of this film is a comedy. This is immediately evident through the two male characters who straight away come across as quite childish with there actions and also in the way they speak; they seem quite stupid. They seem to be given the prevalence, suggesting how they are the two main characters; and this typically tends to be the case in comedy films where people who supposedly have no common sense at the age they are, are seen to be quite amusing.
Mis-en-scene is significant in films as it reveals a lot about characters, in what they're wearing, and also the kind of film its going to be: through the location. In this trailer, it is clear that the film is located in America shown through the immediate establishing shot of the high buildings and also if you had previously watched 21 Jump Street, you would know the location. Being filmed in America, we know that it is quite a wealthy country and a very populated country; creating quite a chaotic film. The clothing of the two main characters is quite basic and doesn't really fit the characters personas that we are presented to throughout the whole trailer.
Throughout the trailer, camera shots and angles are used very effectively to create a clear representation of the characters, alongside revealing the location and the events that occur. Firstly the two (pov) shot showing Jonah Hill and Channing Tatum at the desk shows there posture and the way they are sitting; this being slouched down making them look quite unprofessional. Also in this shot, there facial expressions look quite confused and uninterested when they are discussing, what I assume to be is there job. This gives quite a negative representation on there characters as they look clueless about something that they are supposedly good at. When having this conversation with the officer, Jonah's first words are "sup dog", again making him look very unprofessional and quite immature in the way he speaks. The officer responds saying "Ladies, nobody cared about the jump street..." The way he has labelled them as being ladies is significant as the clear representation of them being quite childish is contradicted. Following on through the trailer, a close up shot is used showing them preparing a gun, significantly indicating the future events and what we are to expect in the film. This prop is also a sign of danger making the audience more intrigued to find out what happens. The use of establishing shots in the trailer is also significant in showing us the setting and also the change of location throughout. The first establishing shot is high up, showing the buildings of America; in this shot, panning movement is used, showing the surroundings. Also, the change of location is viewed through an establishing shot of the college, again this is high angled allowing us to have a birds eye view. The majority of the camera movement is fast paced which is a feature of trailers where we tend to only be shown short clips of each event.
Throughout the trailer, there is a lot of fast paced movement possibly representing the highly intense life that the two characters live. The fast paced camera movement is conventional of trailers where they tend to confine the amount of clips resulting in them being relatively quick. There is also a vast amount of tracking movement, where the camera tracks the two characters on their every move.
An element of continuity editing, shot reverse shot, is used multiple times throughout this trailer and this is simply used to alternate between two characters, typically during a conversation. At the start of the trailer, during the conversation in the office; shot reverse shot is used revealing the lack of interest on Channing Tatum's face when the officer says something that may be of importance. Shot reverse shot can also be used to show the difference between two characters in terms of appearance and status, and in the case of this trailer, it is clear that this officer character has authority over the two main characters with the way he is presented through his clothing. Match on Action is also another element that is used as the two characters, Jonah and Channing, step out of the car; this is effective through carrying through, using the technique, and creating some kind of connection or bridge which as a result keeps the audience more engaged and focused on the action being made rather than the cutting itself.
The immediate soundtrack at the start of the trailer is very upbeat and runs well with the kind of film it is. This soundtrack could represent the chaotic, highly intense life (as previously stated) that they live. The upbeat sound also gives the two characters a dramatic entrance to what we are shown as they step out of their car, in sync with the sound. However, once this soundtrack stops and they are shown sitting in the office, it is quite degrading of their characters as they look quite senseless and immature; with their first words being "sup dog" "we're back".
The diegetic voice of the male character saying "you two sons of bitches are going to college" is said in the sense that they've never been before; suggesting quite a lot about their characters and how they must be relatively uneducated. This would conform to what we have firstly been shown about there characters with them being quite immature and childlike. The fact that going to college doesn't really fit in with what we've seen so far, it makes us think that something suspicious is going on. The setting of the college has quite a partying atmosphere, with people getting drunk and from what we here, people involved in drugs. This links in with what the two main characters, Jonah Hill and Channing Tatum are involved in. Once the college life begins, there is alot of upbeat music and fast-paced camera movement revealing the chaotic scenes. Throughout this, we hear the diegetic voice of Jonah Hill saying "we'll ask around about the drug and see who the dealer is" suggesting that they are involved in something quite dodgy.
The two main characters, Jonah Hill and Channing Tatum, would be seen as huge unique selling points for the reason that they are such well known actors. Also, with them being in many other films and having a good reputation of being in successful films, it would make 22 Jump Street much more appealing. As well as the good reputation, both actors are very funny and entertaining and are characters that the audience may easily warm to. The success of the previous film, 21 Jump Street will also be a unique selling point as audiences would expect the second film to be even more of a success.
The trailer conventions in this film are firstly, the fast-paced camera movement, This is a convention shown in every trailer where we are only shown to short clips of each event in the film, which the aim is to physically and mentally engage the audience through showing the best parts or potentially the cliff hangers; which tend to make the audience want to watch on/find out what happens.
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