This is a film corporation which is one of the 6 major american film studios. It was founded in 1935 and has become one of the most recognised film institution in the world. Many of the most successful films have been created by 20th Century Fox including Avatar, Star Wars and the Chronicles of Narnia. The majority of films created by this institution are family/comedy films which include Alvin and the Chipmunks, Doctor Do-little, Night at the Museum and Diary of a Wimpy kid.
Warner Bros. Warner Bros is another one of the main film studios based in California and New York. Warner Bros is a global leader in the creation, production, distribution, licensing and marketing. Warner Bros produce and distribute a variety of films in different genres, from comedy, romance, fantasy, adventure, action and horror. Again, some of the most poplar films created by Warner Bros are Harry Potter, Sex and the City, The Hangover, The Dark Night and Slumdog Millionaire. In relation to our genre for our film, some of the most popular films which have been created by Warner Bros are Orphan, Friday the 13th and Sweeney Todd.
Universal Pictures Universal Pictures also called Universal Studios is one of the six major movie studios. It was founded in 1912 by Carl Laemmle and it is one of the oldest American movie studios still in continuous production. This institution has won awards for many of the films they have created including Hong Kong, A Beautiful Mind and The Pianist. Alike 20th Century Fox they prefer to create films on the the drama, romance and adventure genres. Again, in relation to our chosen genre, Universal Pictures have created many popular horror films including Drag Me to Hell, Dead Silence and Dragula.
DreamWorks DreamWorks Animation SKG, Inc. is an American animation studio based in California that creates animated feature films, television programmes and online virtual worlds.This institution has released a total of 31 feature films, including Shrek, Madagascar, Kung Fu Panda, Monsters Vs Aliens and The Croods. Shreck 2 is the sixth all-time highest animated film. The founders of DreamWorks institution are Steven Spielberg, who is one of the most popular and successful film directers of all time, Jeffrey Katzenberg and David Geffen. This institution is currently distributed by 20th Century Fox.
I chose to analyse this Spectre poster as Daniel Craig (shown in the poster) is such a well known actor and would be seen as a huge selling point. He is also a well respected actor and clearly has a huge fan base; and by him being the only character on this poster, it suggests that he is the main character in the film and therefore more people may want to watch it.
The image shown on here presents him as a powerful character; the clothing also suggests this, with the suit and bow tie giving him a secret agent type of look. His clothing makes him look professional, pursuing the look of possibly an undercover agent. The way he is standing and his body language is very serious, but professional. The mid-shot of him here, shows his whole body, allows us to identify the kind of character he is as well as his facial expression; the way he's looking directly at the camera creates a partial connection between himself and the viewers.
In his hand, it is noticeable that he is holding a gun and this is an iconic weapon as it is a partial genre indicator. With characters being in possession of guns, it suggests the idea that there may be alot of violence and fighting scenes; therefore indicating that the film is action-based.
The title of the film, 'Spectre' is in bold capitals, making it stand out to the audience; and also with out stating that it is a James Bond film, not only is it clear by the main character, but the '007' is a recognisable feature in the franchise. Primarily to James Bond fans, they would know it is a Bond film by seeing this. Again, the bold font used to present this stands out by being just below the title.
The text at the bottom of the page is much smaller and doesn't stand out as much as the title, for example. However this may be the aim of the poster, as it is not exactly important and it is not a feature that viewers would want to see on a poster; a poster being something that you display, by putting on your wall (or in a frame).
I chose to analyse this poster of The Conjuring as I thought there was alot of features that were significant in relation to the genre of the film. Firstly the title of the film has been displayed using a bold font and the black colour which has negative connotations, such as darkness and death, relating to the genre being a horror. Just beneath the title is a sub-heading stating how the film is 'Based on the true case files of the Warrens'. There are many horror films that are based on true stories and this generally makes it more daunting for the audience; and for this specific film, they have got the name of the family, which makes it more believable.
The image on this poster looks quite genuine, being someones back garden on a misty day, with the house in the background. However, this is the intention many horror films want to give. For example the rope hanging down from the tree could potentially be used hang people and this would simply relate to the horror film having those negative connotation of death. Although, it could be much simpler than that, as it could be a swing for a child to hold on too.
On the bottom, right hand corner of this poster, there is a shadow which looks like a young girl but obviously we cant actually see her which makes it more suspicious. This could also be seen as a genre indicator as, stereotypically, there tends to be a young character; typically a child who makes it more creepy. The house in the background also looks quite old and haunted, again indicating the genre of the film, as this is a convention of horror films. The mist rising of the ground also makes it more spooky for the audience and could be interpreted differently.
Significantly, at the top of the poster it states 'From the director of Saw and Insidious'; two very successful and well known horror films. By them stating this, it makes the audience more likely to watch the film as if the director has created two hugely successful horror films, there's no reason why he cant create another. For that reason, this is a huge selling point.
I chose to analyse this magazine cover as I thought there was alot to pick out and annotate, with there being, not alot, but enough detail and information to show its main features. To annotate this magazine cover, I used Microsoft Word, and the tools such as; shape to create the arrows and also the text box tool. I used this software as it was most efficient to complete the task and I thought it was more effective than writing paragraphs as I was able to show exactly what I was analysing with the arrows.
The trailer begins with a brief note telling the audience that it has been approved for appropriate audiences. This is important as films often don't warn the audience what to expect and as a result, may be affected by it.
To begin with, there is nothing suggesting that the film is a horror - and the trailer typically subverts the conventions and expectations of the genre. This is subverted through the use of a quite contented soundtrack. The first part of the trailer focuses alot on portraying them as the typical, happy family. However this is soon changed when the trailer incorporates the eerie soundtracks, dark lighting, and often the dramatic, loud thud or screams. These are all conventions of a horror and are significantly used to create an eerie, tense atmosphere. There is also alot of fast-paced camera movement... revealing alot of things going on at once - alongside this, they have used quite upbeat intense music/sound to create tension.
The majority of the lighting in the trailer is dark, making it more suspicious but also intense for audiences as we tend to focus a lot more to be able to see whats going on - therefore are taken by surprise much more when unexpected things happen. Also, it is often more effective when using dark lighting as it is more engaging not knowing (but only hearing) what is going on and also not knowing where or who the sounds are coming from. Also the location that we are shown looks like quite an old, worn down house on the outside - which is conventional of a horror and gives quite an eerie feel as if something bad is inevitably going to happen.
There are multiple shots in this trailer that are used effectively; firstly there are a lot of long/mid-shots which are used - displaying both the characters and there surroundings but also there body language and the actions that they're making. To begin, once the change of scene has occurred, a high angle long/mid shot is used of the two children in the bedroom. This is an effective shot to use as the slight angle gives the suggestion that someone is watching over them - giving the impression that there is an eerie presence in the room. These kind of shots in specific situations continue to convey the horror genre and conform to expectations. There was also a wide use of close up shots throughout the trailer. Firstly, the close-up of the two children as they were video calling there mum - in the situation they were in, this was an effective shot as the close up revealed the seriousness and the slight fear in there facial expressions as they didn't know what was going on. This shot could essentially make the audience warm to them two characters as the feared look evidently revealed how they were scared... making the audience feel for them. Another significant close up was of the elderly women as she was touched on the shoulder by her grandchild - this was a significant shot as it was an eerie situation and the close up revealed the look on her face as if she was kind-of possessed or didn't know what was going on.
There is also a lot of tracking, camera movement that is used, most effectively when the elderly women runs across the room - this was showing the pace at which she was moving and presented the fact that she was being watched... and this creates an intense atmosphere, typically thrilling the audience. This tracking movement is used continuously throughout where they are using point of view shots where they are constantly moving around the house; and this is significant as it partially puts the whole situation in perspective for audiences as they are seeing it from the characters view.
Throughout this trailer, there is a lot of voice-overs, where characters are speaking over the filming's. This is effective as it is essentially guiding audiences through the story; it also is a way of viewers understanding why certain events are happening in the movie but it also engages us as viewers to make us feel as if we are part of it. Later on in the trailer, there is a lot of eerie soundtracks... making the audience feel the tense atmosphere that they are experiencing, These sounds that are being used are often quite monotone and some are relatively quiet and this is effective as if we struggle to hear something, as the audience we will be much more focused and listen much better - and in the case of many trailers, this is the intentions they have to then release a loud sound to scare the audience.
Another effective sound that is used is the opening and closing of doors. Half way through the trailer, the two children hear something outside the bedroom and when slowly opening the door to see what it was - we are able to hear the diegetic sound of the creaking door and the lengthening sound of this creates a tense atmosphere, making audiences fear of what they are about to see. Following on from this was the sound of nails being scraped across a door... and this was extremely effective as it is a jaw-dropping sound and is not something audiences warm to hear.
The use of titles in this trailer are significant as they are mostly relating back to other films. For example, titles used like 'From the writer and director of' and 'the producer of' are effective and would be seen as a unique selling point for the film as if people have previously watched films by the same director then it is likely that they will want to watch another one of there films.
The typical conventions of a trailer are fast paced camera movement - short clips not revealing much about the story but enough to entice the audience into wanting to watch on.
The target audience is addressed through the different scenes and situations that are taking place; for example, there are alot of fast-paced, intense clips which typically are aimed at those who enjoy a thriller film and something that is enticing throughout.
Throughout the trailer, there are many conventions that suggest the film is a thriller/horror.. the first being the whole idea of a serial killer and murders taking place. Alongside this, there is alot of fast-paced camera movement, creating quite an intense atmosphere. Also there are alot of non-diegetic sounds, making the scene quite eerie for the audience... also sound such as screams and the dialling of the phone add to the eerie effect and also making it more intense as we tend to focus where there is just one monotone sound edging on.
The majority of the lighting (an element of Mis-en-Scene) in this trailer is quite dark making it more intense for the audience as we tend to focus more to be able to see what is going on. It is also most effective in the dark lighting as we never know what is actually going on and also where the sounds are coming from and from whom. Alongside this, the change of locations are effective through showing that no-where seems to be safe - with one person being in a house and one in a public car park.
There are multiple different camera shots that are used in this trailer; firstly there are many establishing, long shots which are revealing locations from different angles. This is effective through revealing where the events are happening as at the start of the trailer, the majority of shots are in dark lighting, whilst not revealing anything about the location. In relation back to the start of the trailer, there are alot of close up shots revealed of the girl as she was on the phone; this close up was effective in revealing the ultimate fear on her face as something was going to happen to her. Also the mid shots that were used with other characters were effective in showing there body language; firstly the emergency women who was on the phone to the other girl, the mid shot clearly revealed the panic of the women as the call disconnected, and the immediate actions that she made following it.
There was a lot of tracking movement throughout, most effectively when the young girl, at the start of the trailer, was getting dragged away. This was effective in representing the force used against the young girl and also the pace at which the camera was moving with her was very quick, creating an intense atmosphere, typically exhilarating the audience.
The immediate sounds that we hear are of ringtones and phone calls, automatically making us as the audience suspicious of whats going on. The repetitive sound of the ringtones are quite eerie and with knowing that the genre of the film is a thriller, it makes you feel like something is going to suddenly scare you. The diegetic voice of the women saying "911 wheres your emergency" straight away sets the idea that something is going wrong, and therefore entices the audience as we urge to find out whats happening. The diegetic sounds followed on from this of the glass smashing are significant in causing a fright as it may have been unexpected by the audience. During the trailer, we hear words such as 'murder' and 'serial killer' which hint at the sign of death and horror; significantly making the audience fear of what to expect.
Throughout, we hear repetitive sounds of the dialling; this being effective in representing what happens if you call 911. The sound itself is quite eerie and it is quite intense whilst waiting for someone to answer or alternatively, waiting for it to be interrupted. The repetition of sounds are extremely effective in creating a connection between each clip; possibly signifying the story-line. Also, a few of the sounds are actually non-diegetic, again creating that sense of fear when thinking about where it is coming from.With reference back to the idea of repetition, we hear the words "Its already done" - these repeated words of the killer are in the same tone of voice and are said each time after the call. From hearing this, it is actually quite daunting for the audience as after the first saying of the phrase "Its already done" we evidently know what is meant by 'Its'; the murder. Murdering being conventional of a thriller/horror as it is something that is daunting and is quite graphic to hear about.
The titles on the screen are a kind of hint of what we should expect and they make us focus more. The first titles on the screen of this trailer are questions the first being "what if you heard the sound", which makes us aware of what to expect. The glass of a window then smashes and the second title saying "of an intruder?" immediately making us aware of how the glass smashed. The titles are in capital letters, emphasising the fact that we need to read it. However, the title is not in a large font which may be the idea of making us as the audience, move slightly closer to be able to read it; and for something to suddenly scare us. If this is the case, it is a very effective way of actually engaging the audience.
Unique selling points in this film would be the main character who is starring in the film; Halle Berry. This is evidently significant and is being used as a unique selling point as the film is being named 'The Call - Halle Berry Movie' on sites such as YouTube. The main character is always seen as a unique selling point in the majority of films, the reason being is that they may have featured or starred in other films who have been hugely successful, therefore giving them fans; and as a result, those fans tend to watch every film they appear in.
The typical conventions of a trailer are fast paced camera movement - short clips not revealing much about the story but enough to entice the audience into wanting to watch on.
The target audience is addressed through the different scenes and situations that are taking place; for example, there are alot of fast-paced, intense clips which typically are aimed at those who enjoy a thriller film and something that is enticing throughout. In a different form of addressing the audience; with the multiple titles that are displayed; the use of the personal pronouns 'you' and 'your' are significantly effective in directly addressing the audience by actually asking rhetorical questions and supposedly making the audience think about the situation (and if they were to be placed in a similar situation).
Throughout the trailer, there are many conventions that indicate the genre of this film is a comedy. This is immediately evident through the two male characters who straight away come across as quite childish with there actions and also in the way they speak; they seem quite stupid. They seem to be given the prevalence, suggesting how they are the two main characters; and this typically tends to be the case in comedy films where people who supposedly have no common sense at the age they are, are seen to be quite amusing.
Mis-en-scene is significant in films as it reveals a lot about characters, in what they're wearing, and also the kind of film its going to be: through the location. In this trailer, it is clear that the film is located in America shown through the immediate establishing shot of the high buildings and also if you had previously watched 21 Jump Street, you would know the location. Being filmed in America, we know that it is quite a wealthy country and a very populated country; creating quite a chaotic film. The clothing of the two main characters is quite basic and doesn't really fit the characters personas that we are presented to throughout the whole trailer.
Throughout the trailer, camera shots and angles are used very effectively to create a clear representation of the characters, alongside revealing the location and the events that occur. Firstly the two (pov) shot showing Jonah Hill and Channing Tatum at the desk shows there posture and the way they are sitting; this being slouched down making them look quite unprofessional. Also in this shot, there facial expressions look quite confused and uninterested when they are discussing, what I assume to be is there job. This gives quite a negative representation on there characters as they look clueless about something that they are supposedly good at. When having this conversation with the officer, Jonah's first words are "sup dog", again making him look very unprofessional and quite immature in the way he speaks. The officer responds saying "Ladies, nobody cared about the jump street..." The way he has labelled them as being ladies is significant as the clear representation of them being quite childish is contradicted. Following on through the trailer, a close up shot is used showing them preparing a gun, significantly indicating the future events and what we are to expect in the film. This prop is also a sign of danger making the audience more intrigued to find out what happens. The use of establishing shots in the trailer is also significant in showing us the setting and also the change of location throughout. The first establishing shot is high up, showing the buildings of America; in this shot, panning movement is used, showing the surroundings. Also, the change of location is viewed through an establishing shot of the college, again this is high angled allowing us to have a birds eye view. The majority of the camera movement is fast paced which is a feature of trailers where we tend to only be shown short clips of each event.
Throughout the trailer, there is a lot of fast paced movement possibly representing the highly intense life that the two characters live. The fast paced camera movement is conventional of trailers where they tend to confine the amount of clips resulting in them being relatively quick. There is also a vast amount of tracking movement, where the camera tracks the two characters on their every move.
An element of continuity editing, shot reverse shot, is used multiple times throughout this trailer and this is simply used to alternate between two characters, typically during a conversation. At the start of the trailer, during the conversation in the office; shot reverse shot is used revealing the lack of interest on Channing Tatum's face when the officer says something that may be of importance. Shot reverse shot can also be used to show the difference between two characters in terms of appearance and status, and in the case of this trailer, it is clear that this officer character has authority over the two main characters with the way he is presented through his clothing. Match on Action is also another element that is used as the two characters, Jonah and Channing, step out of the car; this is effective through carrying through, using the technique, and creating some kind of connection or bridge which as a result keeps the audience more engaged and focused on the action being made rather than the cutting itself.
The immediate soundtrack at the start of the trailer is very upbeat and runs well with the kind of film it is. This soundtrack could represent the chaotic, highly intense life (as previously stated) that they live. The upbeat sound also gives the two characters a dramatic entrance to what we are shown as they step out of their car, in sync with the sound. However, once this soundtrack stops and they are shown sitting in the office, it is quite degrading of their characters as they look quite senseless and immature; with their first words being "sup dog" "we're back".
The diegetic voice of the male character saying "you two sons of bitches are going to college" is said in the sense that they've never been before; suggesting quite a lot about their characters and how they must be relatively uneducated. This would conform to what we have firstly been shown about there characters with them being quite immature and childlike. The fact that going to college doesn't really fit in with what we've seen so far, it makes us think that something suspicious is going on. The setting of the college has quite a partying atmosphere, with people getting drunk and from what we here, people involved in drugs. This links in with what the two main characters, Jonah Hill and Channing Tatum are involved in. Once the college life begins, there is alot of upbeat music and fast-paced camera movement revealing the chaotic scenes. Throughout this, we hear the diegetic voice of Jonah Hill saying "we'll ask around about the drug and see who the dealer is" suggesting that they are involved in something quite dodgy.
The two main characters, Jonah Hill and Channing Tatum, would be seen as huge unique selling points for the reason that they are such well known actors. Also, with them being in many other films and having a good reputation of being in successful films, it would make 22 Jump Street much more appealing. As well as the good reputation, both actors are very funny and entertaining and are characters that the audience may easily warm to. The success of the previous film, 21 Jump Street will also be a unique selling point as audiences would expect the second film to be even more of a success.
The trailer conventions in this film are firstly, the fast-paced camera movement, This is a convention shown in every trailer where we are only shown to short clips of each event in the film, which the aim is to physically and mentally engage the audience through showing the best parts or potentially the cliff hangers; which tend to make the audience want to watch on/find out what happens.
