The trailer opens with its companies that have contributed to the production and distribution of the film. The screen fades into an establishing shot showing the location of the film; seemingly looking like an old town, with all grey buildings, some looking like castles. This shot is significant as it allows us to have a clear view of where the film is being filmed and the kind of area it is, potentially known for the castle figures. Alongside this shot, a non-diegetic voice says "We'll try the chicken factory". As this is said the camera pans forward, giving us a birds eye view. They then cut to the inside of a building, evidently shown to be a jobs centre, shown in the poster in the distance. The shot reverse shot between,the worker and a young girl reveals them having a conversation about her needing a job. She then says 'Please, i'll take anything'. This partially reveals the kind of person she is; being desperate for a job, quite childish with her hair in two plaits with pink hairbands.
After finding a job, the camera pans into a new location where she will be working; and the mid shot showing the young girl as she walks in is significant as she is dressed much smarter than she was before. This possibly suggests how she is trying to impress them and that they are quite a wealthy family. The wealthiness is shown inside the house when a low angle, two shot reveals the mother and the young girl as they walk through the house, with high ceilings and large rooms.
When the mother introduces her son to his new carer, she explains to her what she will need to do and he interrupts saying "you dont have to talk across me mum, my brain isn't paralysed....yet". To him, his parents and carer may seem quite patronising as they may be treating him as if he in physically unable to speak for himself. In relation to theories, Colin Barnes (1992) suggested that those with disabilities are pitiable and physically unable; and stereotypically, his mother seems to be treating him like that.
Following on from this, a mid-shot reveals the young girl as she arrives at work everyday, by repeating this, it isn't giving much away to the audience, but is giving us an idea of the repetitiveness of her job and how it is the same everyday. This is important in a trailer to not fully show the story-line but show enough for the audience to understand and work out for ourselves what it is like for the characters. A two shot reveals the young girl and the disabled man together as she is feeding him, and whilst looking elsewhere, she spills the food onto him. Alongside this, the non-diegetic voice of who we assume is Louisa Clarke says "he looks at me like I'm stupid". Here the trailer has overlapped the two clips, making us understand why she said what she did. The trailer continues to show Louisa working and the changes that she goes through whilst getting to know the disabled character. By slightly showing every stage that she goes through of knowing him, it would make the audience want to see whats actually happened between these stages and therefore watch the whole film. Further through the trailer a title is displayed, saying how the story is 'based on the best-selling novel', which is a selling point for the film. Throughout the trailer, they show how Will is seeming to be much happier and Louisa Clarke is much more comfortable around him.
Further through the trailer when they went on there 'date'; they were shown sitting in a car together whilst Will says, "I just want to be a man who's been to a concert with a girl in a red dress.....". This emotionally engages the audience as we sympathise for him, as he doesn't really feel normal. The setting changes and Will Trainor is back in hospital and the non diegetic voice saying "I promised my parents 6 months and that's what I've given them" again emotionally engages the audience as it is an upsetting situation. From here onward's, they have cut between multiple settings revealing the two characters going to places that they hadn't before. The close up shots of them both show the emotion on there faces, being happy compared to the start of the trailer where we didn't really see a smile.
The way this trailer has been structured has a huge impact on the audience and generally makes people want to watch the whole film to find out what happened and how they changed throughout the film. One thing that is important in these romance films is emotion which often hugely engages the audience. This trailer also conforms to the expectations of a trailer where you are shown multiple short clips which create there own little story.
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