Script

Our trailer begins with institution titles, conventional of popular horror trailers, especially some of the most recently released high budget horror trailers such as Ouija, don't knock twice and the conjuring which take advantage of their popular cinematic institution companies to flaunt unique selling points of the film. in this way, our authentic companies we have devised such as dimlight movies, white peak studios and Robyn productions act as recognizable institutions used in our trailer, poster and magazine cover that audiences can familiarize themselves with. The companies we have devised also have authentic logos such as a candle, and quirky font to minimize the amount of text used in our media productions as too much text or information can be mundane and boring for audiences and shorter declarative simple sentences are easier to notice and read.
The transition from title institutions to actual footage is very swift with the absence of any quirky transitions which may make the film feel cliched and tacky. This immediate transition draws a direct link between our high prestige institutions and the film itself, and also allows the action in the film to be fast paced action enabling the trailer to take advantage of the short time it airs for with actual footage instead of institutions and titles.

When the first shot of the bedroom scene commences, a clock is visible at the side of the screen contributing to mise en scene prop usage as it almost connotes a time limit, a countdown, or a sense of expectation. The time staying the same on the clock, a subtle technique employed by many horror movie producers or action/thriller producers a directors is a simplistic technique we have chosen to use in this opening scene for the trailer to suggest an almost paradox alter phantasmagorical world whereby elements of reality with time continuing like normal do not exist, and it almost gives a ghostly tone to our trailer opening.The girl in the trailer opening awakens, and there is no dialogue just eerie ambiance and 'robolox thuds' to give a dramatic effect. Title credit scenes breakup the filming meaning it is more conventional of a trailer rather than a movie opening. The font used for the titles remains consistently the same with the same original font features with the lettering overlapping, making it conventional and original.The way we have relished in using extreme close ups and classic close ups such as when the young girl puts her slippers on, uses detail to our advantage as the audiences feel as if they have a deeper more intimate outlook of the scene and what is going on with every little detail,however, also, zooming in so much on an object and framing it and not the action in the surroundings builds tension. for example in this particular slippers shot, this is when we know the old lady is lurking in the shadows behind and audiences build curiosity to know what will happen next or when the young girl will realize what is haunting her. here, because there is so much focus on the slippers, an irrelevant detail, the young girl begins to fit into the dumb blonde archetype of horror movies, or the 'fool' as she is oblivious to what is happening. this hence, creates an active audience who feel engaged and as if they are participating in the film too as they will wonder what they themselves would do if they were in the victims position, hence fulfilling one of the uses and gratifications theory points- as it is a form of escapism from the mundane everyday life, and the film will act as a diversion from reality for audiences.

The text when appearing on stage uses the smear transition to appear to ghostly glitch on screen, and almost leave a hazy glow around the lettering which too fits the horror ghostly theme. the way that the pronoun 'we' has been edited by us to have a shadow underneath, and also be in bold red draws audiences even more to this word, which is a collective pronoun, immersing audiences even more into the film as this acts as a direct and collective mode of address. the ellipsis used at the end of these short film titles creates tension too, and uses a mode of punctuation to put audiences in suspense. it also creates a short pause in the trailer for audiences to understand what is going on. the ellipsis also shows that this title will be leading onto another title, so enigmas are created and it shows audiences there is more to see in the trailer.




Using a ambiguous date for the films release at 'Halloween' encourages audiences to investigate deeper into the film and find out more about it from this trailer alone. Also, using this effective annual event of Halloween to the films advantage creates a whole new sub genre for the film to not only a horror, but a Halloween feature, similar to Christmas and valentines movies. this theory of sub-genres and genres being not so specific anymore was suggested by theorist Neale in the early 1980s.