The white netted scar is prominent against the women's black clothing and the netting is effective in covering her face, partially hiding her identity. Stereo-typically, this is a piece of clothing that an elderly women would be shown to wear... therefore making the character more realistic and natural rather than being dressed in something that would not be expected by the audience.
The all black outfit may just be noticed as being her own nightwear and therefore does not need to have any meaning to it. However the colour black has many negative connotations such as death, mystery and power. This is conventional of a horror and is often something that we expect to appear to make us have negative opinions towards the character. The white colour of the scarf, however, represents innocence and purity... both immediate stereotypes that we would think of when seeing an elderly women.
For the young girl, the aim again is to make her look innocent and vulnerable... in a way that you would expect a child to be at night and in the situation that she finds herself in. To be able to create this representation, we chose the stereotypical clothing that you would assume a child to be wearing at night - pyjamas. In the trailer, we have a close up shot of the girls feet as she steps out of the bed and this shot specifically shows her as she steps into her bunny, childish sleepers. This again creates a realistic situation of which she would do normally when she gets out of bed; though making all of this seem like a normal situation with the way she is dressed and the location (being in her bedroom), it will eventually become more of a shock when the situation becomes bad with the intention to frighten the audience.
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